music in the wild.

2 Mar 2012 § Leave a comment

An amazing ad by NTT DoCoMo to promote a new phone (aptly named Touchwood).

I can’t imagine the amount of time and work that went into building this giant xylophone in the forest – imagine trying to getting the tilt and sound of the xylophone just right! The minimalist ad was beautifully filmed (to the lovely tune of Bach’s Cantata 147) and for want of a better word, peaceful.

So. Awesome.

(This ad was just named as one of the winners for TED’s 2012 ‘Ads Worth Spreading’ contest. For more information on how the ad was developed and filmed, click here.)

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